While preparing to do a little binge-watching over the holidays, something odd popped up on my TVâs screen upon launching the Netflix app on my Roku: a consumer survey. Well, thatâs new, I thought to myself, while quickly navigating to the âSkipâ button.
Fortunately, skipping the survey was easy and getting back to the app was fast. Still, it was surprising to see Netflix going the route of soliciting direct customer feedback right on the TV screen â especially so soon after Netflix got flack for an ill-advised tweet reminding customers how closely it was tracking their viewing behavior.
The survey itself was only one question â and a rather vague one at that.
âHow much do you agree: Netflix provides exactly what Iâm looking for,â the survey asked, without the proper punctuation.
You could select one of five buttons in between âStrongly Disagreeâ to âStrongly Agreeâ as a response. Or, as I did, you can bypass the survey altogether.
I wasnât familiar with Netflix running surveys directly on the television like this, and it seems I wasnât alone. I also couldnât find any news coverage of in-app TV surveys performed by Netflix, either, which led me to believe this was a new initiative on the streaming serviceâs part.
As it turns out, I was wrong. But since the topic was fairly hard to Google, consider this your PSA.
According to Netflix, on-screen surveys have been running across its TV platforms since this May. The current survey is actually running on all major devices worldwide, but other platformsâ apps have hosted these survey questions for even longer than TVs.
While some surveys help companies figure out where to focus their efforts or get a better feel for their user demographics, Netflix says its goal with its in-app surveys is to âgauge customer satisfaction with Netflix.â
Do you like us? Really?, the company that just crushed its own expectations for subscriber growth with 5.3 million new customers wants to know.
The question I saw isnât the only one being asked at present, and these questions may change in the future, too, we understand.
Unfortunately, there doesnât appear to be an opt-out mechanism, if you donât want customer surveys to show up on your TV. According to Netflixâs help documentation about customer surveys, users can unsubscribe from email surveys from yourÂ Communication Settings page, but thereâs nothing mentioned about turning off the on-screen TV surveys.
But Netflix does seem to be aware that taking over its streaming app to pester people with questions is not an ideal experience. The company notes these in-app surveys are infrequent, with only one or two a year at max being shown to each subscriber. Theyâre all skippable as well, whether youâre on the TV or not.
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