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Category: Facebook Stories

Facebook Stories reveals 150M daily viewers and tests first ads

facebook snapchat instagram whatsapp messenger stories users 150x150 - Facebook Stories reveals 150M daily viewers and tests first ads

After 14 months of silence since launching, Facebook Stories has finally announced a 150 million daily active user count for its Snapchat Stories clone. And now it’s time to earn some money off it. Facebook Stories will start testing its first ads today in the U.S., Mexico and Brazil. They’re 5- to 15-second video ads […]

To make Stories global, Facebook adds Archive and audio posts

facebook audio stories 150x150 - To make Stories global, Facebook adds Archive and audio posts

Facebook’s future rests on convincing the developing world to adopt Stories. But just because the slideshow format will soon surpass feed sharing doesn’t mean people use them the same way everywhere. So late last year, Facebook sent a team to India to learn what features they’d need to embrace Stories across a variety of local […]

Stories are about to surpass feed sharing. Now what?

stories over feeds1 150x150 - Stories are about to surpass feed sharing. Now what?

We’re at the cusp of the visual communication era. Stories creation and consumption is up 842 percent since early 2016, according to consulting firm Block Party. Nearly a billion accounts across Snapchat, Instagram, WhatsApp, Facebook, and Messenger now create and watch these vertical, ephemeral slideshows. And yesterday, Facebook chief product officer Chris Cox showed a […]

Facebook is creating a news section in Watch to feature breaking news

1518483299 facebook watch tab 150x150 - Facebook is creating a news section in Watch to feature breaking news

Facebook is going to create a new news section in its video streaming platform Facebook Watch to feature breaking news stories. The move, which Campbell Brown, the company’s year-old head of news partnerships, announced onstage at the Code Media conference in Huntington Beach, is part of a broader evolution of Facebook’s news strategy. Facebook launched […]

Facebook won’t retreat from Stories as it adds desktop posting

fb desktop stories 150x150 - Facebook won’t retreat from Stories as it adds desktop posting

Facebook Stories might feel redundant since 300 million people use its other Snapchat clones on Instagram and WhatsApp. But Facebook is convinced that the narrative, ephemeral, camera-first format is the future of sharing…and advertising. So despite criticism and a slow start for traction, Facebook is doubling down on Stories by testing the ability to create […]

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