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AMP for email is a terrible idea

email money wide 150x150 - AMP for email is a terrible idea

Google just announced a plan to “modernize” email, allowing “engaging, interactive, and actionable email experiences.” Does that sound like a terrible idea to anyone else? It sure sounds like a terrible idea to me, and not only that, but an idea borne out of competitive pressure and existing leverage rather than user needs. Not good, […]

Google wants to use AMP to make email more interactive

1518531519 gmailamp pinterest blog 01 150x150 - Google wants to use AMP to make email more interactive

Google’s AMP format has always been about making mobile pages render faster. But Google is now taking it beyond posts, recipes and how-to articles. First, the company launched the new AMP story format earlier today and now it’s also announcing a preview of AMP for Email. At first, that may seem like an odd combination, […]

Google takes AMP beyond basic posts with its new story format

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For the most part, Google’s Accelerated Mobile Pages project was about what its name implies: accelerating mobile pages. Unsurprisingly, that mostly meant quickly loading and rendering existing articles on news sites, recipes and other relatively text-heavy content. With that part of AMP being quite successful (if not always beloved) now, Google is looking to take […]

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